In order to fulfill KIPP New Jersey’s mission, they must hire a highly dedicated staff and enlist the support of private philanthropy. The website would have to be a powerful tool in facilitating that effort. It would need to be visually engaging, integrate with the rest of KIPP New Jersey’s marketing efforts and should be easy to edit in-house.
Working with KIPP New Jersey’s Marketing Director, Atarah Software built a highly customized WordPress theme, which made content management as easy as writing a Word document. KIPP New Jersey provided all content and designs the mock-ups and graphics. The result is a visually engaging destination that attracts potential teachers, donors and students’ families. Within the KIPP family, KIPP New Jersey’s website has become the crown jewel and model for other regions.
You can view the live site at KIPPNJ.org.